Growth tied heavily to the founder's personal brand. Their next phase required a more durable brand with multiple trusted faces embedded in their core markets.

Built a partner criteria framework across key content categories, then activated our existing relationships in the creator ecosystem to identify the right partners.

Gary Vaynerchuk and Steven Bartlett joined as co-owners with public launch campaigns.

Built one of the largest Excel and data education brands. Revenue was tied entirely to brand partnerships and they wanted to expand into a more scalable, owned business model.

Conducted full market analysis, audience discovery interviews, and ICP definition to identify the right product opportunity. Then led the end-to-end design and build of a browser-based data cleaning platform built for data-analyst workflows.

A fully shipped browser-based data cleaning platform that turned Excel Dictionary's brand and audience into its first scalable revenue stream.

Raising their Series A investment round, they needed a partner to identify and close creators as strategic investors who could provide authentic reach and long-term alignment alongside their capital.

Built and executed on a 3-phase talent to investor playbook: strategic product seeding, relationship building, investment close.

Yes Theory (13M+ subscribers) joined their $30M Series A as a strategic investor and partner.

Built a platform to distribute brand content through local creators at scale. Needed a partner to help bring it to market.

Defined their ICP and customer segments, developed go-to-market strategy, and built the agency partnership structure from outreach through to close.

Closed the first enterprise pilot partnership and established the foundational sales motion that validated early market demand.

Built one of the most recognizable formats on the internet. The challenge was figuring out how to turn a viral content identity into a business that could outlast any single platform or trend.

Full competitor analysis, expansion opportunity mapping, and a detailed growth roadmap with revenue projections.

A sequenced expansion plan for scaling from a single creator into a national media network focused on consumer real estate and urban living, outlining the business model, host strategy, brand architecture, audience ownership strategy, and distribution playbook.

Pre-seed stage. Needed a full strategic foundation to position for a capital raise.

Market analysis, whitespace identification, GTM strategy, pricing models, and ICP definition. Also produced their launch video, which became the centerpiece of their public debut.

Closed a $3M pre-seed round.